How to Spot Fake Instagram Influencer Accounts

Fake Instagram Influencers are rife these days, and it can be really difficult to know if they're real or fake. If you're a brand considering spending money investing on influencer marketing, this guide will help you determine if any individual account is worth it. We will take a dive into the following sections:

1. How to spot fake influencers

2. How to find real influencers

What is a Media Kit?

A media kit is a nice, neat summary of all your key data and statistics of your media platform (whether it’s your Instagram account, blog or anything else), that you send out to potential brands you would like to work with. It's best to create it in PDF format.

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Why Do I Need a Media Kit?

The devil is in the detail, and your personalised media kit will play a huge part in making your pitches look and sound more professional, increasing your chances of successful collaborations. It will highlight to that brand why exactly they should work with you, give you a chance to showcase your work and detail what your rates are for various deliverables so there is no confusion during your negotiations.



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What Should my Media Kit Include?

1. Your brand name

Branding is very important and first impressions count, so  start your cover page well! Your brand name portrays who you are, your personality and values. Your name should be the first thing on your media kit.

2. About Us section

Who you are, your niche and your interests are all important to discuss in your ‘About Us’ section, to give a little bit of background about whether you align with that particular brand you are pitching to. Put across when you first started your page, why you started, what topics you are interested in, what keeps you going, what makes you stand out and how easy you are to work with. Sell yourself! It’s great to include a photo of yourself here as well so brands can put a face to the name.



3. Audience profile, demographics and page insights

Brands will want to work if you if your audience profile fits with their target audience, so make it clear to them.

Key data to include here:

  • Follower count/traffic

  • Location of your followers and proportions  

  • Age range (18-24? 25-34? 35-44?)

  • Gender

  • How many impressions do your photos/blogs/videos get?

  • What is your reach?    

  • Individual post insights – you could include screenshots here

  • Your growth


↠ Top tip: When you switch to a business profile on Instagram, you’ll find this under the Insights tab of your account. You’ll also have individual post insights which are useful to include in your media kit.

For your website, use GoogleAnalytics to get more insight into your website.  

4. Previous collaborations

Don’t worry if you haven’t worked with anyone before, just add them to your media kit as you go along. This is a great way to showcase the work you have done before and demonstrate your creativity.


↠ Top tip: It’s also a good idea to ask for testimonials from people you have worked with before – this increases your credibility and makes you more attractive to collaborate with.



5. Collaboration Fees

Here is your chance to state clearly what services you are offering (a blog post, an Instagram post, stories, giveaways etc.) and how much you charge for each.  It’s great to include it in here as many brands may potentially try to ask you to promote them in exchange for free products, especially when you’re just starting off – having a collaboration fee page makes it clear that you’re not willing to accept ‘free’ gifts in return for a post. This is up to you to decide though



6. Visual content

A great design goes a long way when it comes to your media kit. Make sure to include lots of your content, photos, graphics or even charts. The more visually appealing your media kit is, the greater the chances a brand is willing to properly look through it and consider you as a potential partner.

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How do I Put a Media Kit Together?

Now you know what important details to add to your media kit, you just need to actually put one together. You can use various programmes – such as Adobe Photoshop, Canva, Microsoft word, VisualCV or Google Slides. It doesn’t actually matter what platform you use, as long as it is clear, concise and looks professional. Try keep your media kit to 2-3 pages maximum. If it’s shorter than this, you may not have enough information on it and if it is longer, it may be too longwinded.

We've created an easily customisable media kit template that you can download straight away and edit, so you can start pitching to the brands and hotels you love today.


Hope this has helped answer your question on how to create a media kit, let us know if you have any other questions, we’d be happy to answer them.


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